Tuesday, 5 March 2013

Creative Futures 5th March

Creative Futures 2013

Live:Events Fun And Work

Alan Wight

Alan Wight is a photographer, who started a business in 1991 as simple conference organisers. The business Cascade has four aspects: event production, meeting support, media and hotels. Cascade's clients include: The National Trust, Iceland Foods, Muller Dairy, Poundland, DWF Solicitors, GAME Stores and many more. He has 25 years of live event experience in the corporate and charity sectors, organising events all over the world for a huge variety of audiences and clients. These include a mass audience of 33,000 computer gamers including liquidation announcements, exhibitions  parties with Girls Aloud and taking 900 people to Disney World. Alan Wight spoke to us about 'Production in a Converging World' - how video production , design and live events are all changing and the challenge we face to stay relevant and commercial. He demonstrated how technology had changed from when he founded the business. Some of the examples he gave were: they way people consume media has changed and YouTube has become popular, printing has gone digital, the invention of PowerPoint has enabled people to create digital presentations, better projectors than projector reels and the invention of the iPad, camera and camcorders have gotten better and the invention of Mac's have enabled people to become digitally creative.
I thought Alan Wight's talk very good, it covered all-kind of methods to be creative in a business which I thought was very good. I think he was very good at creative thinking and I really admired that because it is a vital skill that is needed in the creative indusrty and a skill that I have and put into practice on a daily basis. This talk also showed me I can think outside of the box to succeed in my area of study.


Creating Futures Creatively at TAPE Community Music And Film Ltd

Neil Dunsire

Neil Dunsire has a background in the music indusrty as he was part of a published touring band for over five years. He gained experience working in the arts indusrty and with a degree in Music and American Studies. He is now a director at TAPE currently studying at the School of Social Entrepreneurs as part of the Scale Up program and project managed a number of ambitious arts projects and corporate film contracts. This includes work with Waitrose and the Princes Trust which TAPE were finalists in the Arts and Business Awards 2012. The talk by Neil Dunsire had an insight to the workings of a charitable social enterprise -TAPE Community Music & Film Ltd, working in the arts and media and the different opportunities for volunteers, employees and project participants. We watched a clip from the Waitrose and the Princes Trust project which had a £64,000 budget and the Aire Park project which had a £600 budget. TAPE have their own equipment, however I thought the budget for Aire Park was quite expensive for what was produced on the video. I thought the video was very basic and simple for the budget. Also the sound wasn't good as people's voices weren't clear, and people who were being interviewed was looking at the interviewer not the camera. I picked up on these as I learned these techniques at ffresh. However Neil Dunsire said we are welcome to visit TAPE as the studio is run on a community basis and they have employment opportunities. I think it would be good for me to get some work experience therefore I could go to TAPE for some experience.


Getting a job in the media

Phil Hirst

This was an interactive session looking at working and improving the chances of gaining employment in the media indusrty. The session was hosted by Phil Hirst who initially was a feature writer for a newspaper group, he then joined BBC Radio Merseyside followed by BBC Manchester. He is currently a producer/director of production indie, Planet X Media producing films and TV series for BBC, ITV C4 and Sky.

After the introduction we was handed a sheet, where we had to answer the questions on the sheet.
 These are the questions and my answers:
1. Why do I want to work in the media?
To peruse a career where I can work and think creatively and create media that other people can which I enjoy doing.   
2. What am I good at?
I am good at being imaginative, thinking creatively, working as a crew, working technology, being decisive and drawing.  
3. What do I want to do?
Initially I want to be a music video director, however as I'm constantly leaning and developing new skills and in areas of my study, I might find a new career choice. 
4. What have I got to do to succeed?
To succeed I must put myself out there and take the opportunities I am given such as work experience. Networking is key and I can do this by going to events and working hard at work placements. I can use social media sites to promote and market myself. I should also research my chosen career to follow the right tracks to getting that career. 

I found this to be very interactive and really made me think about my future and why I want to do it. The session then went on to talk about the chances of gaining employment. Here is what was said:

You must be a graduate 
The majority of new entrants happen to be graduates
Significant work experience instead of higher education
Once in a media organisation your starting qualifications are largely forgotten
There will be more jobs for graduates in 2013 and those with no degree will struggle to get jobs

You need to study Media Studies
Divided opinion in the industry about the value of such courses
Strong interest by media employers in specialist subject e.g. Science, Languages, Economics, Politics, Engineering
Stronger commitment and passion for the area often shown by non Media Studies students with relevant practical experience
Need practical experience and know the latest technology such as cameras and software
Networking is key, there is less of a risk to employ a person you know through networking
Need to do work experience as companies will think your a burden as they think you won't bring any skills 

Working at the BBC
Mostly not a '9-5' job
Wide variety of jobs
Training excellence
Fast moving environment
Good career development
Creative atmosphere
Pride in your job
What kind of people?
Thorough research of organisation and job
Enthusiasm and passion for the area
Broad general knowledge and curiosity to learn more
Practical work experience
Determination and persistence

Get some work experience
Enter competitions
Be aware of all opportunities

BBC Work Experience
Placements throughout the UK
170 different departments
Available to anyone aged 14+
Up to 4 weeks
Varying criteria

Why the BBC offer it?
It benefits the organisation
Staff development
New Ideas
Is an opportunity for the BBC to get involved with the wider community; to spot new talent; and to assess an individual's potential. They also play a part in developing the industry's future skills base and diversity. 

How I can get in
Top tips:
1. Don't always go for the obvious
2. Make a statement, stand out
3. Be persistent
4. Sell yourself
5. Make them know you are the right choice
"If you demonstrate an interest in us, we'll demonstrate an interest in you"- BBC

Why do you want it and how to make the most of it?
Imagination vs reality- gain an insight into the industry and to learn about different jobs
Learn skills that will make you more attractive to potential employers
Gain confidence
Make a good impression and ask the right questions

Top 5 tips:
1. Make it count- make the effort, put 100% into media course, work experience or project. Work hard and wok 'smart'.
2. Make friends- not what you know but who... now more like it's what you know,  can show, and who you know!
3. Make media- short films to hone your skillset and practice them, work with friends/on own, get access to cameras and edit software. Buy if necessary. Watch television!
4. Make your own luck- jobs won't come looking for you, it's Mohamed to the mountain, find out what's happening then target your effort, people, resources.
5. Make it to the finishing post- determination is essential, get used to rejection, pick yourself up and go again. Impresses people. Ask for feedback. Tweak what you do. Learn from mistakes. Refine your message. Then look for the next opening. Have x lines of inquiry out simultaneously.

Overall I really enjoyed this session, as it was more interactive then previous sessions and I learn't a lot in the hour.

Design Studio Overview and Insight (Fashion)

Jane Davies

Jane Davies is a fashion designer with own label, project manager, freelance designer, TV presenter and fashion advisor. She has exhibited Premiere Collections NEC, sold to independents across the UK, orders from 2 department stores, global coverage of collection, large design contracts and job offer from Ungaro. Jane Davies started off studying at Newport Collage of fashion and went on work placements. She then opened her own shop and sold to private clients. She designed children's wear, swimwear and jersey pieces.   After her shop getting destroyed she then had to pick herself up from a all-time low and went on to be fashion advisor and became very successful. Jane Davies talked about her experiences in the fashion industry and the challenges she faced and how she overcame any obstacles. I found this session very motivating because she explained how you can get over hard time and how to ease stress, which I found useful because sometimes thing don't go as expected and we have bad days. She taught me to always think positive even when its hard to. She also talked us through some of her collections and what she achieved from them. 

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